To serve the rural and remote populations, with high quality holistic health care services, through affordable pricing & need-based subsidies and a model of well-organised network of clinics & allied services, with absolute commitment to ensuring access, quality & efficiency

To contribute to strengthening & development of ethical practices and standards & protocols in the field of health care, including providing technical & managerial support to sincere, aspiring entrepreneurs in the field

To empower the common man with appropriate & complete knowledge to make right choices about his healthcare and with healthy behaviours to safeguard the health of oneself & one’s family.